Aotearoa is known worldwide for its stunning landscapes and cultural heritage, and now, visitors and tourism professionals alike have a new resource to deepen their understanding and connection with Māori culture. Introducing Indigenous Tourism Aotearoa – an interactive Digital Learning platform developed by AU in partnership with Native Nations. Designed for those who want to engage authentically with Māori experiences,  this platform is the ultimate guide to Indigenous tourism in New Zealand.

At the heart of this platform is Moana, a friendly and knowledgeable virtual guide who will accompany learners on their journey. Through interactive lessons and immersive experiences, Moana introduces users to the essentials of Māori tourism, showing them how to respectfully engage, connect, and promote Indigenous experiences. This experience is crafted to inspire learners to be more than just tourists but to become manuhiri who truly understand and honour the traditions of the land and people of Aotearoa.

What You’ll Discover with Indigenous Tourism Aotearoa

1. Māori Tourism 101
   Begin your journey with an introduction to the foundations of Māori tourism, exploring the significance of Māori experiences and the values that underpin this unique form of cultural exchange.
2. Authentic Engagement
   Gain valuable insights into how to ethically promote Māori tourism, with guidance on how to engage in ways that are both respectful and beneficial to local communities.
3. Cultural Connection
   Through the platform, you’ll learn essential phrases and customs that will help you connect meaningfully with Māori hosts and communities, enriching your travel experience.
4. Your Role as a Visitor
   Discover your responsibilities when visiting Aotearoa, understanding the cultural protocols that help foster respect and reciprocity in all interactions.
5. Social Impact and Support
   By joining Indigenous Tourism Aotearoa, you’ll not only enhance your knowledge but also contribute to a greater cause. A portion of the proceeds supports future tourism exchanges, helping to sustain and celebrate Indigenous tourism.

This platform has been thoughtfully curated by Māori tourism experts who bring their knowledge, passion, and commitment to preserving Māori culture. It’s a learning experience designed to guide tour operators, travel sellers, and visitors in building respectful, authentic connections with Māori culture, whether for professional or personal enrichment.