Casey Maera, founder of Mahana Play Things, created her business to bring warmth, joy, and purpose to children's learning. As an early childhood educator, she noticed that play resources were often made from plastic, overstimulating, and lacking cultural relevance. This inspired her to design sustainable, Aotearoa-inspired resources that enhance play spaces and create meaningful learning experiences for tamariki.

‍Ethical Sourcing and Sustainability

Mahana Play Things prioritises sustainability by using recyclable and compostable materials. Casey partnered with artisans in Nepal through Trade Aid, ensuring ethical production while supporting communities in need. She also repurposes materials like timber and natural rattan, reducing waste and promoting eco-friendly play. Mahana’s sustainability focus helps to raise awareness of environmental responsibility in tamariki from a young age.

‍Te Reo Māori and Cultural Connection

With a commitment to recognising Aotearoa's indigenous identity, Te Reo Māori plays a vital role in Mahana's designs. Despite growing up without her reo, Casey’s time as an educator inspired her to incorporate Te Reo Māori into play resources, making it accessible in homes and learning environments. Simple labelled items such as drink bottles and pantry goods help normalise Te Reo, allowing tamariki and adults to naturally integrate Te Reo Māori into daily play and learning.

‍Encouraging Learning Through Play

Casey believes that play is a powerful tool for learning and development. By creating aesthetically pleasing, tactile, and culturally significant play items, Mahana Play Things encourages curiosity, creativity, and connection. Thoughtfully designed resources help tamariki engage with their environment in a way that is both fun and educational, supporting their emotional, cognitive, and social development.

‍Challenges and Future Vision

Navigating the business side of Mahana Play Things has been challenging, but Casey advises aspiring entrepreneurs to start small and seek mentorship. While she thrives in the creative aspects, she acknowledges the importance of learning about business operations. Looking ahead, she plans to expand her product range with designs inspired by Aotearoa’s landscapes and history, while exploring wholesale opportunities to reach more whānau and educators. She also hopes to visit the artisans in Nepal who bring her designs to life, further strengthening the ethical partnerships that underpin her brand.

Mahana Play Things is a movement towards sustainable, culturally enriched play that nurtures tamariki and their connection to Te Ao Māori, ensuring that future generations grow up with a strong sense of identity and belonging.

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